February 2026
Fusion Vegas Website
A website redesign for a local Las Vegas agency, focused on improving messaging, user flows, and conversion through clearer structure and experience-driven decisions.
Project context
A redesign initiative focused on clarity, information architecture, and stronger decision support
Project goals
1
Clarify first-time value
Reduce ambiguity in the first interaction so users understand value quickly and move forward with confidence.
2
Simplify key decisions
Improve hierarchy and flow to help users compare options faster and choose the right path without friction.
3
Increase journey consistency
Align patterns, language, and behavior across pages to create familiarity and lower cognitive load.
4
Build a scalable foundation
Establish reusable structure and clear interaction rules that support future product and content evolution.
Outcome
The final experience improved clarity in high-intent flows and created a stronger baseline for scaling future product decisions.
Beyond immediate usability gains, the project also established a repeatable decision framework that helps future squads evolve the product with consistency.
Content structure preview ich text patterns cro-heading example this paragraph includes bold emphasis, italic tone.
- First bullet point for quick strategic insight
- Second bullet point for user impact summary
- Third bullet point for execution alignment
Beyond immediate usability gains, the project also established a repeatable decision framework that helps future squads evolve the product with consistency.
- First numbered step in the implementation sequence
- Second numbered step for validation and QA
- Third numbered step for rollout and tracking
The final experience improved clarity in high-intent flows and created a stronger baseline for scaling future product decisions.
Content structure preview ich text patterns cro-heading example this paragraph includes bold emphasis, italic tone.
Conclusion
Tangerina Design System established a unified foundation across the GOL Smiles ecosystem, eliminating structural fragmentation between products and enabling a consistent, scalable approach to design and development. By aligning teams under a shared system, it reduced operational friction, improved collaboration, and created the conditions for long-term evolution across multiple platforms.
Beyond standardizing interfaces, the system reshaped how design and technology operate together, embedding decisions directly into a shared structure and reducing dependency on constant alignment. This shift enabled faster delivery cycles, clearer communication between teams, and a more predictable path for scaling products across the group.
Its impact extended beyond internal efficiency. Tangerina became a strategic asset in the company’s digital transformation, strengthening brand consistency and elevating the overall quality of user experience across different journeys. This relevance was reinforced externally through international recognition, including the iF Design Award 2025 and the Customer Summit Awards 2024 (2nd place in Customer Experience Innovation), highlighting its role as a benchmark for scalable design systems in complex ecosystems.
Other projects
Better customer experience comes from clear decisions.
Let's make the right ones together
Whether you're dealing with low conversion, complex journeys, or misaligned teams, the first step is always the same: understanding what's broken, what matters most, and what will create real impact. From there, meaningful customer experience improvements become possible.